We understand the importance of knowing where food comes from.

We care about the land, driving our passion to protect the environment.

We balance the needs of retailers and growers to create a fair supply chain.

Our brand is the mark of fresh, great-tasting and high-quality produce, sourced from highly-accredited growers and producers from Great Britain and further afield.

We understand the whole supply chain with valued qualification and experience all the way from seed to store. We provide solutions and add value at all stages of supply.

We have the knowledge, resources and scale to select the best produce from growers and fine food suppliers, who are robust and trusted to grow with us on our journey.

We partner with and support a wide network of trusted growers and fine food producers who mirror our values and passion for quality, reliability and innovation.

We deliver consistently high-quality products and great service, and always maintain a focus on meeting our growers and customers’ needs.